Car hire in Florence, United States

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Choose from 19 pick-up spots

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There are 19 car hire providers in Florence. Check out the map below to find the most convenient pick-up spot.

Driving in Florence: What to expect on the road

Documents you'll need
You’ll need your driving licence, passport and a credit card to rent a car in Florence.
Most visitors can use their regular driving licence. If it isn’t in English, you may need an International Driving Permit (IDP). Rental companies also check that your ID and payment card match the booking.
Navigating city driving
Florence has narrow streets and several restricted zones.
Driving in the historic centre is limited by ZTL signs, which mark streets requiring permits. Navigation apps help you avoid these areas and guide you to wider roads around the city.
Tolls, emissions zones and charges
Italy uses toll roads on motorways near Florence.
Florence also has ZTL zones in the centre. Rental cars often support electronic tolling. Follow signs closely to avoid entering controlled streets.
Parking your car in Florence
Parking is easiest in car parks outside the old centre.
Street spaces are limited and often for residents only. Multi-storey car parks near Santa Maria Novella and along ring roads give easy access to sights. Park-and-ride areas are useful for visiting the centre.
Finding fuel or charging points
Fuel is easy to find, and EV charging stations in Florence are expanding.
Petrol stations sit along main roads. Charging points are increasing across the city. Apps like PlugShare show the closest options before longer journeys.
Local driving style and tips
Drivers move slowly in the centre but faster on outer roads.
Expect tight turns and scooters between lanes. Keep speeds low in historic areas and follow signs carefully near ZTL zones to avoid fines.
Find Florence car hire deals

The most popular car rental companies in Florence

What's the most popular car to hire in Florence?

Based on recent Skyscanner data, the Toyota Tacoma is the most popular car to hire in Florence, with prices starting from $93 per day. The Subaru Legacy and similar models are also popular drives in Florence.
Toyota Tacoma
Toyota Tacoma67% chose this
Subaru Legacy
Subaru Legacy34% chose this
Most popular carToyota Tacoma
Why?Comfortable, practical, good value

Florence's cheapest car hire providers

Avis has the cheapest car hire in Florence right now, with prices from $93 per day. You'll save an average of $21 per day when you book with them.
Avisfrom $93 per day
Turofrom $96 per day
Dollarfrom $115 per day
Budgetfrom $131 per day
Cheapest providerAvis
Book with them to save around$21 per day

Hiring a car in Florence: Fast facts

Here's everything you need to know to hit the road happy.
Most popular car hire companyThrifty
Most popular carCompact, Crossover
Average daily price$170
Best time to book4 weeks before

How to book the best car rental deals in Florence

We’re frequently named as the most trusted travel search site out there. We scan hundreds of trusted travel providers and put it all in one place, allowing you to instantly compare car hire rates and then book with no fees. Here's how to get the most out of your Florence car rental search.

How to find a cheap car hire deal in Florence

  • Cruise into adventure with a cheap rental car in Florence. With prices averaging $170 a day, you're on the road to better value. From economy models to full-size family cars, we'll help you pick the right rental for less.

  • Daily rental prices in Florence start from just $93.

  • Planning an extended stay and want to explore beyond the usual highlights? $650 is the best rate for a weekly rental.

  • To score the best price on a Florence car hire, book in advance. Rates tend to rise as your travel dates get closer, and you might have less to pick from.

  • The coverage offered for your Florence car hire can vary between suppliers, so check what comes with the deal. While some include a collision damage waiver (CDW), others will charge you for it.

  • Booking one-way could snag you a bargain on your rental. Providers sometimes offer lower prices when vehicles need to be moved between branches. Just select 'Return car to a different location' when searching the cars for rent in Florence.

  • Save money on fuel by choosing a vehicle with a 'Fair fuel policy.' You collect your ride with a full tank and return it full, so you're only paying for what you use.

  • Hit the highway without watching the miles and racking up additional fees. Go to the 'Policies' filter and choose 'Unlimited mileage' to find a ride that lets you explore further.

Best value car hire options right now

  • Taking the top spot for value is this company, with prices averaging $202 a day.

  • Next in line, [this provider](this provider) offers daily rates of around $138.

  • The third option also comes in as one of the cheaper suppliers. Hop into one of their rentals for roughly $140 a day.

  • After a car that works for most trips? The Compact rental category is the go-to choice for travellers visiting Florence.

Compare car hire types in Florence

  • Small: These cheap rental cars in Florence may be small in size, but they come with big advantages. Including mini and economy vehicles, they're nimble, great on mileage, and just the thing for city driving.

  • Medium: Choose from compact and intermediate cars that combine space, comfort and fuel efficiency. Easy to manoeuvre in cities and roomy enough for longer drives, they work well for most trips.

  • Large: Offering a more comfortable ride and extra tech features, this Florence car hire category includes full-size cars. With larger rear seats and ample storage space, they let you load up and take everyone, and everything, with ease.

  • SUV: When wanderlust strikes, an SUV is ready to roll. It's your perfect road trip companion, ready for highways, backroads, and anything in between. These sports utility vehicles also deliver on space and advanced safety features.

  • Van: Select this vehicle category when you want a car for rent in Florence that makes light work of heavy loads. With options like commercial vans and trucks, they're designed to transport more, whether that's supplies, suitcases or large groups.

Insurance and optional extras

  • Excess insurance covers what you'd otherwise have to pay if your Florence car hire is stolen or damaged. While not mandatory, you'll be glad to have it if something goes wrong. Just remember that policies differ from one provider to another, so make sure you understand exactly what's offered.

  • Take your ride to the next level with extras like a GPS unit and reverse camera. These add-ons can make your trip more comfortable and stress-free when you rent a car in Florence.

Good to know

  • You typically have to be at least 21 years old to rent a vehicle in the United States. Being younger isn't always a deal-breaker — just expect some extra rules or charges. Check the companies' terms and conditions before booking.

  • Bringing the kids with you? Car seat laws vary from one place to another, and the best setup may depend on their weight, height and age. Make sure you add the right one to your Florence car rental booking.

  • You'll need to show some documents when you get to the rental counter. As a rule, bring a valid driver's licence, a credit card with enough balance for the excess (debit cards usually aren't accepted), and another form of photo ID. Your booking will tell you exactly what you need.

  • Driving in the United States may take some getting used to if it's your first time. Keep in mind you'll need to stick to the right side of the road.

  • Local speed limits can vary, but it's typically around 40kph in urban areas and 110kph or so on highways. Always go by the posted signs.

  • In the United States, the legal blood alcohol concentration (BAC) limit is 0.08%. If you intend to have a few drinks, pass the keys to someone else or arrange a taxi or ride-share instead.

  • Try to travel outside high-traffic periods for a smoother run in general. 5pm is one of the busiest times to be on the road in this destination.

  • The United States dollar (USD) is the currency you'll be using for general expenses and activities. Pay by card when you can, and keep some cash handy when electronic payments aren't accepted.

Best hotels in Florence for drivers

  • Pull in, drop your bags, and start relaxing at Red Roof Inn Cincinnati Airport–Florence/ Erlanger. Offering accessible parking as well as express check-in and air conditioning, this hotel is about 3 kilometres from central Florence.

  • Holiday Inn Express & Suites Florence - Cincinnati Airport by IHG keeps guests happy with parking and features such as an airport shuttle and shuttle services. It's roughly 3 kilometres from the city centre.

  • Like some more inspiration? Browse through the full list of hotels in Florence. You can fine-tune your search with the filters — try 'Parking,' 'Valet parking,' or 'Outdoor parking.' If you're driving electric, you can select the 'Electric vehicle (EV) charging station' filter too.

Hit the road: Where to drive to from Florence

  • Cincinnati should be on your itinerary if you're eager to visit Cincinnati Music Hall and Cincinnati Museum Centre at Union Terminal. This city is around 14 kilometres northeast of central Florence.

  • Reliable accommodation options with parking in Cincinnati include Hilton Cincinnati Netherland Plaza and 21C Museum Hotel Cincinnati.

  • Add Dayton to your holiday plans too. Grab your cheap car hire in Florence and drive roughly 88 kilometres northeast to explore major attractions such as Wright Brothers National Museum and John W Berry Sr Wright Brothers National Museum.

  • Courtyard Dayton-University of Dayton and Microtel Inn & Suites by Wyndham Dayton/Riverside Oh are comfortable places to stay in Dayton if you're in town for a while. Choose one of these and have somewhere handy to leave your ride.

Frequently asked questions

On average, hiring a car in Florence will set you back around $170 per day or $957 per week. 

The cheapest car to rent in Florence is an intermediate pickup. The most popular is Compact, Crossover.

The cheapest car hire company in Florence is currently Avis, followed by Dollar.

On average, around $957. But the best price we found for car hire for a week in Florence is $650.

If you're looking for freedom to explore Florence, choose a car with unlimited mileage, or look for car hire deals with a ’full to full' fuel policy as opposed to a 'half-full to full' one.

We also clearly highlight car and van hire options in Florence that have free cancellation

Yes – you can easily find car hire companies that allow you to pick up your car in one place, and then drop it off in another. Just select ‘Return car to a different location’ when you search with us.

Public transport can only get you so far, and could be tricky to navigate with children or luggage. With your own set of wheels, you can go wherever you want, whenever you want, for as long as you want. And you'll be able to discover more outside of Florence.

Most places – Florence included – allow under 25s to rent a car as long as they provide a valid driver's license and the correct documentation. It may cost slightly more due to a higher insurance excess for young drivers. 

The cheapest price we found for an economy car is $93 per day. The average price per day is around $135.

Of course. Most major car hire companies like Thrifty, Budget and Hertz offer baby and child seats as an add-on when you book.

Other travellers rated Payless as the best overall in terms of experience.

Yes – van hire is available in Florence.